In these modern days, social media becomes important for small businesses. It is a necessary factor in promoting your business. You need to learn the basic about how your business and social media are related. You also need to know why it is needed for your business.
- It can be a place, where you can sell your products and services.
Many people these days are using Facebook and Instagram in selling their products, particularly those who own an online shop. Because many people are using these social medias, these are the ideal place to sell your products as well as your services. Like for example, in Facebook, you are allowed to make a page where you can advertise and show what you can offer to your customers. You are allowed to attach pictures of your products. You can also use the chat box features to make the communication easier and faster.
- It can enhance customer experiences.
You can use your social media accounts in addressing the needs and concerns of the customers. Make sure that all their complaints are handled properly and quickly. See to it that all their praises are recognized. In this way, they will see how willing and committed you are to serve them. Just be calm and remain patient in attending to your customers’ needs and concerns.
- It can increase your customers.
Social media news increase like a virus. In the same way, when you provide high quality services and products, people will share these to others which increase your customers reach. Because you are using the internet, you can have customers from different parts of the world. Thus, when your customers are increased, eventually, your sales will also increase.
- It lets you manage your online reputation.
You cannot please everybody. Some may be satisfied with how you serve them while others are not. In case of negative feedback, you can attend to this kind of issue in a proper manner. As a result, your reputation will be enhanced. Any negative feedback may be removed as long as you respond to it in a positive way. Once you build a good customer relationship, this will improve your brand’s reputation.
- There are many social media platforms you can use.
You can choose the social media platform you want to use. In fact, you can also use all of them. Among the most popular sites are Facebook, Twitter, Pinterest, Instagram, LinkedIn, etc. In Facebook and Twitter, you can share editorial content while Pinterest and Instagram can help you share beautiful pictures about your products and services. LinkedIn can help you increase your professional network.
Other Tips:
- You must engage with your customers.
- Choose the right time when you can post updates so that there will be more visibility of your post like lunch break or before bed time.
- You need to be consistent.
- Share useful links.
- Avoid too much advertisement as there are other people who are irritated to promotions.