One of the most effective marketing strategies nowadays is the use of social media. This is because people from all over the world have their own social media accounts, and they use these for several reasons. Some of them use these to communicate with their friends. Aside from that, these can also serve as a great entertainment.
That’s why many business owners start to make use of social media to promote their products and services. Aside from that, social media networks are also used to provide customer service. With the proper incorporation of social media to your marketing strategies, you will be successful in your business.
However, social media is constantly changing and you need to be updated. This 2015, there are many predictions to social media marketing strategies. Some of these predictions are listed below:
- Social media can now be your wallet.
According to Hacks last October, there is a hidden payment feature in Facebook app messenger. The company updated the app will let the 200 million users to send money using their debit card. This is free of charge. Aside from that, Facebook also launch a feature that will allow the users to use their credit card. When their credit card info is save on Facebook, this will let them check out the different ecommerce websites.
Facebook is making this changes because Apple launch an Apple Pay app for online payment. This is just a start of social networks to work like your wallet.
- Expect to have more social media sites to come out.
Last year 2014, there are many social media sites, which came out. Some of these new sites offer more privacy, revenues on ads, and no collection of demographic and personal data. They try to replicate Facebook. In fact, Google+ is still striving to attract many users according to Hootsuite. There are also other social media sites which used interest-based concept compared to Facebook which is people-based.
- Social media can now be used for shopping.
Twitter and Facebook started the beta-testing “buy” button. This appears alongside certain tweets and posts in order for the users to buy by just clicking. E-commerce will be integrated in 2015.
- There will be a revolution of mobile.
Your website should operate properly even if the users are using their phones in viewing. Before, desktop users are high. But these past few years, there is a revolution of mobile. You must adopt to this changes. People would like to use their mobile phones when viewing the social media sites. Devices must improve their social intelligence. You must listen to social media in a sophisticated manner. You need to monitor the activities of the users. Interact with your friends and followers. Most especially, you must respond to your audience in a proper manner.
What’s your prediction when it comes to social media marketing this year 2015? Share it with us. Did you find this article useful? You can LIKE us on Facebook, FOLLOW US on Twitter, or ADD US to your circle on Google+.